The most important aspects of business cards—mobile numbers and e-mail IDs—were of equal importance to all respondents.
According
to the Eight Connection Survey, Indians agree that caring for contacts is
crucial for a successful career.
Sansan
Inc., the cloud-based business card management service provider, has come up
with the results of its Eight Connection Survey. Targeted at 1,008 full-time
working professionals across four cities in India—Bangalore, Chennai, Delhi and
Mumbai— the survey emphasised on the importance of efficient business card
management in the Indian market. It also talks about the benefits contact
management brings to careers.
According
to the survey, Almost 93 per cent respondents believe that the best way to
manage contacts is on the cloud. 43 per cent of the respondents feel that
inefficient contact management directly hurts the business. They agreed to have
missed out on business opportunities because of misplacing business cards.
However, 62 per cent respondents still store business cards in a card holder.
In
fact, even when storing contacts online, input is mostly done manually. 57 per
cent feed details into their phones manually, whereas 37 per cent do it on
their computers.
Almost
all the respondents believe business cards play a vital role in advancing their
careers. While 73 per cent respondents exchange business cards in meetings
every time or almost every time, 80 per cent have exchanged business cards
outside of work. 71 per cent stated that they carry their business cards with
them everywhere they go.
Edward
Senju, executive producer of Eight in an official statement says, “In the
Indian market, who you know can make or break your career, and business cards
play a significant role in helping stay on top of things. They remain the key
tool to expand one’s professional network, but are close to useless if not
managed properly. Through this survey, we have gained some wonderful insights
into the management of business cards in India, and we actually found a lot of
similarities between the Indian and the Japanese markets. This assures us that
Indians are ready to embrace our business card management software in order to
boost their careers. With Eight, we want to help Indians achieve their goal of
making every connection count.”
As
per the survey finding, 93 per cent respondents believe that cloud-based
contact management is the way forward.
The
survey was conducted amongst 60 per cent men and 40 per cent women to gain a
gender-neutral view of contact management. While men had more business contacts
vis-à-vis personal contacts than women, the most important aspects of business
cards—mobile numbers and e-mail IDs—were of equal importance to all
respondents.